Working together to attract visitors to our region.
Council aims to provide opportunities to partner with local business in events, promotions and marketing to increase destination awareness and increase development and spend in the region.
Parkes Destination Brand
Council has developed a destination brand for the Parkes Region - Parkes it all adds up. The brand identity incorporates a full communications platform that can be extended to local business and community organisations to integrate into their own marketing and communications. This will create brand recognition and destination awareness for the community of the Parkes Shire.
Talk to us to discuss how this might apply to your business, event or community group.
Destination Marketing Participation Program
The Parkes Destination Marketing Participation Program offers you the opportunity to promote your retail or food outlet, accommodation venue or attraction as part of the Parkes Tourism website and social media channels which capture thousands of visitors searching online as they plan their visit to the Parkes region.
The program aims to provide a coordinated approach to marketing the region as an appealing destination, showcasing quality local products and services in one location. This makes sourcing information a breeze for our potential visitors.
Not only will the benefits extend to the visitor and your business, but you will be contributing to increasing visitor spend and the sustained economic growth of the region.
Download an information package and registration form.
Parkes Elvis Festival advertising opportunities
The Parkes Elvis Festival provides valuable marketing opportunities for local business to leverage the Parkes Elvis Festival brand that reaches 80 million people worldwide and attracts over 22,000 visitors to the Parkes region each January. Partnership opportunities can be explored by viewing the Festival website or contacting the Festival Team on 02 6862 6000.
Sparkles Illumination and Christmas Events
Council facilitates lighting installations in conjunction with a 'shop local' campaign throughout the CBD during the Christmas and Elvis Festival period. Talk with us about how you might utilise this campaign to drive sales and awareness for your business.
For more information about marketing and partnership opportunities contact Council's Brand and Marketing Manager, Katrina Dwyer.