Parkes Shire Council and the Parkes Chamber of Commerce have teamed up to deliver the annual Christmas Shop Parkes campaign, launching this week.

Running right up until Christmas, the campaign will focus on the diverse retail and service offerings of the Parkes Shire, and the benefits that shopping local has on our community, especially following years of drought and now COVID-19.

Parkes Shire Councillor Alan Ward said, "following years of drought and now COVID-19, the year 2020 has been a challenging time for us all. Through the Christmas Shop Parkes campaign, we're able to continue supporting each other by keeping our shopping dollars locally, benefiting the wider community."

"With many of our traditional Christmas events and gatherings cancelled this year due to COVID restrictions, we hope to still create a festive atmosphere through a range of lighting activations and by encouraging our local business operators to decorate their shopfronts."

The campaign is call to action is to 'Give the community a gift this Christmas and shop local.'

Key messages supporting the campaign will be devised around the value of expenditure locally, both direct and indirect and how keeping your shopping dollars locals benefit the wider community.

A campaign page has been established on www.visitparkes.com.au and will be the go to hub for a plethora of gifting ideas from local stores throughout Parkes Shire.

"And for those hard to buy for friends and family, a Shop Parkes Gift Card is the perfect gifting solution - as little as $1 to as much as $1000 can be loaded onto a single gift card which is valid for 3 years and can be spent in multiple transactions across over 80 participating stores in Parkes Shire," said Cr Ward.

There will also be some fun and engaging consumer competitions rolled out via Shop Parkes Facebook and Instagram pages, where the community can share their creative gift ideas and be in with a chance to win a share in $1,000 worth of Shop Parkes Gift Cards.

Parkes Chamber of Commerce President Geoff Rice said, "We are inviting all businesses to participate in the campaign which is absolutely free. There are many ways to get involved from sharing your product ideas and tagging @shopparkes on social media, to becoming a load or redeem store for the Shop Parkes Gift Cards."

"Since the program launched in December 2018, over $270,000 has been loaded to our gift cards and $168,000 has been redeemed at local stores within the Parkes Shire."

"Many employers, such as Northparkes Mines, are also gifting Shop Parkes Gift Cards to their staff for in lieu of Christmas parties this year, so if you want to take advantage of this expenditure, you need to register as a redemption store," said Mr Rice.