Fifty seven pubs, clubs and bottle shops across the Parkes, Forbes and Lachlan Shire Council areas offered patrons the chance to win a swag valued at $250 during December by simply writing down what their 'Plan B' was (their alternate way to get home rather than driving).
The Councils' Road Safety and Injury Prevention Officer, Melanie Suitor, says the 'Plan B' promotion, which saw the venues join forces with the Councils and Roads and Maritime Services, was a massive success.
"We received over 3,000 entries, so the promotion was very popular. Congratulations to all of the winners and thanks to everyone who took part.
"As the TV advertisement says, some 'Plan B's' are better than others - so not surprisingly we received some great ones like catching a taxi, walking, staying at a friends or getting a lift home to creative ones such as being pushed in a wheel barrow, catching a hot air balloon, riding a kangaroo, flying home or tiptoeing through the tulips," Ms Suitor said.
There was also a radio competition which asked listeners to call in with their 'Plan B's' to win a pack containing a taxi voucher, t-shirt, fridge magnet and standard drink glass. All the entries went into the draw to win a swag.
"Feedback from the venues has all been really positive.
"Stella Murray from the Royal Mail Hotel at Lake Cargelligo commented that the promotion is valuable because it made people think about how they are getting home in advance.
"Lea Dickerson from Parkes Liquorland said that it was simple to implement, engaged the community in thinking about alternatives to driving home after drinking and was very popular with patrons," Ms Suitor said.
Drink driving is one of the biggest causes of death and injury on NSW roads. Country people are at particular risk given the lack of public transport or other options for getting home.
More than three-quarters (79%) of fatal crashes and 57% of serious injury crashes involving illegal alcohol occurred in country areas.
"We are planning on running this promotion again this coming December," Ms Suitor said.