Shop Parkes has your Christmas all wrapped up this year, with highly anticipated annual retail campaign launching this week.

Parkes Shire Council and Parkes Chamber of Commerce have joined forces again to deliver the annual Shop Parkes this Christmas retail campaign, which aims to drive spend into the local economy over the festive season.

The theme of this year's campaign is to 'give a gift to the community' by shopping locally.

Parkes Chamber of Commerce President, Geoff Rice said “this year we are encouraging shoppers to support the local business operators who support our community."

"For each dollar spent at a local business, 45 cents is reinvested back into our community."

"Being a drought-affected community, it is especially important to help keep the money flowing throughout our region where possible."

Parkes Council’s Economic & Business Development Manager, Anna Wyllie said “this year we’ve made it simple, more accessible and affordable for businesses to participate in order maximise the strength of the campaign and appeal of Parkes as a place to shop this Christmas.”

"Shoppers are encouraged take advantage of 12 Days of Christmas special offers throughout the festive season commencing Thursday 29 November, that can be unwrapped and accessed via the Shop Parkes Facebook and Instagram pages, or the Visit Parkes website."

"This year for the first time, we are opening Christmas Central in the CBD, where shoppers can have their gifts wrapped for free and complete an online survey to go into the draw to win a $500 Shop Parkes Region Gift Card."

For your chance to win, simply shop at any Parkes Shire retail outlet and complete the survey online here or drop into Christmas Central. The lucky winner will be announced on Friday 4 January 2019. The full competition Terms and Conditions can be found here.

The annual festive events will coincide with the campaign, with the popular Parkes Christmas Street Parade, Parkes UpMarkets and Movie Night in Cooke Park, and the switching on of the CBD illuminations all taking place on Friday 30 November.

The campaign will be promoted via a range of traditional and online channels including television, radio, print and social media.

To find out more, drop into Christmas Central or head to Visit Parkes website.